Oh the Shenanigans!: Pleasant Things Work Better

Monday, January 31, 2011

Pleasant Things Work Better

I nabbed this link from my friend Dana Chisnell who got this link from UX magazine.
Reading this article brought me back years ago to my college days. I remember posting all these quotes on my computer "Ok. it looks good...so how does it work" and "simple is hard".

"Creating the experience" as the article puts it - is so key to how we use...everything. I was fortunate to have excellent instructors (albeit a little maniac) who pounded the idea in our minds that form + function should ALWAYS exist together, in harmony. Anything less, was ripped up and tossed to the floor...

read: UX magazine article

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Other tidbits about Sarah Figueroa:

Before launching my own firm, I served as Creative Services Manager at Venture Capital firm Raza Foundries, having firsthand experience building brands for emerging technology companies in Silicon Valley.

Before that I served as design consultant to PayPal, Stanford University and Leapfrog, - managing design and external vendors for printing & packaging in the United States and Asia.

Way back: old school
It all started at the Golden State Warriors . I aided in the extension of the team's new logo to marketing collateral, outdoor advertising, and the Oakland Arena's exterior and interior signage.

Sarah earned her BFA in Graphic Design from Academy of Art University. She is the Program Director for the Silicon Valley Association of Startup Entrepreneurs (SVASE). Sarah can be found winning awards for excellence in design as well as organizing branding workshops for fellow Graphic Designers in the Bay Area. She enjoys music, tennis, travel, and NBA basketball games (of course!).